Branding
Nonprofit Rebranding
Roots & Wings Foundation — 2023
A full rebrand for a nonprofit supporting youth education, making their visual identity more modern, optimistic, and compelling for fundraising audiences.
The Challenge
The organisation's dated branding was undermining donor trust and making it hard to compete for attention alongside professionally marketed charities.
The Solution
We retained theFounderÌs original green colour (a symbol of growth) and built around it with a warm supporting palette. A new friendly wordmark and illustrated mascot gave the brand renewed warmth and purpose.
Project Gallery
Project Info
- Client
- Roots & Wings Foundation
- Category
- Branding
- Year
- 2023
Deliverables
- Brand strategy
- New logo & identity system
- Annual report design
- Fundraising campaign materials
- Website visual redesign
- Social media kit
Tags
BrandingNonprofitIllustrationPrint