Nonprofit Rebranding
Branding

Nonprofit Rebranding

Roots & Wings Foundation2023

A full rebrand for a nonprofit supporting youth education, making their visual identity more modern, optimistic, and compelling for fundraising audiences.

The Challenge

The organisation's dated branding was undermining donor trust and making it hard to compete for attention alongside professionally marketed charities.

The Solution

We retained theFounderÌs original green colour (a symbol of growth) and built around it with a warm supporting palette. A new friendly wordmark and illustrated mascot gave the brand renewed warmth and purpose.

Project Gallery

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Project Info

Client
Roots & Wings Foundation
Category
Branding
Year
2023

Deliverables

  • Brand strategy
  • New logo & identity system
  • Annual report design
  • Fundraising campaign materials
  • Website visual redesign
  • Social media kit

Tags

BrandingNonprofitIllustrationPrint
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