SaaS Dashboard Design

A data-dense analytics dashboard redesign for a B2B SaaS platform, improving usability for power users while lowering the learning curve for new customers.

The Challenge

Users were spending too long finding key metrics and frequently contacted support to interpret charts. Churn was rising among SMB customers who felt the product was too complex.

The Solution

We restructured the information architecture around user goals, introduced customisable widget layouts, and redesigned all data visualisations with clearer labels, tooltips, and export options.

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