Fashion Brand Social

Ongoing social media design retainer for an independent fashion label, creating a distinctive editorial aesthetic that grew their Instagram following from 8k to 54k in 12 months.

The Challenge

Aurel Studio had beautiful products but no coherent social presence. Their feed lacked a point of view and failed to convert followers into customers.

The Solution

We defined a strict visual system — muted tones, high-contrast editorial moments, and clean typographic overlays — and built a content calendar that balances product, lifestyle, and community content.

Project Gallery