Lifestyle Campaign

A 3-month social media campaign for a wellness brand launching a new product line. The campaign drove 40% audience growth and 3× engagement over baseline.

The Challenge

Vibe Wellness needed social content that felt authentic rather than promotional, resonating with a health-conscious Gen Z and millennial audience.

The Solution

We created a content system around real user stories and micro-moments of wellness. Each post used a consistent warm, earthy colour palette and hand-illustrated accents.

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